Sunday, September 18, 2011

Social Networking’s Free Marketing Plan

My brother’s band recently released an album and to help promote their music, they are offering a free download when you tweet about the offer. This is a great way for new musicians to get their music to a bigger audience. It is normally pretty easy to give away things for free, so why not get people talking about your product, service, etc. with a simple tweet or Facebook post? This also helps businesses, bands, or even production companies gain better insight about what they are offering by tracking the popularity of the free item. If several people are interested in a free download, you can gain an idea of their response to a full album release, pricing the album appropriately for the audience and the artist.


So how do you reach a large audience to promote your work, establish a fan base, and gain excitement about your upcoming album? Social networks have already created a new marketing scheme for all business types. Fans or people interested in something free can simply pay with a tweet. Then, their twitter feed or Facebook status will update that you just downloaded a free song. Your network is then exposed to the same message you were. In a sense, it is like having all your fans post a thank you for the free download. To set up the service seems simple enough. You provide a screenshot of your file location and the service generates a unique URL for the file.

The great part about this service is that it can be used as a means of digital publishing. Musicians, Authors, Scientists, and even Entertainment Companies can use the service to share whatever it is they have to offer. For example, you could share a scene from your screenplay or chapter from your book to create anticipation around your movie or book release. It is a social network payment system and I would expect that it will continue rise in popularity as a method to publish and promote your work online.

To learn more, you can click here to read the article or view the video: http://www.labnol.org/internet/giveaway-on-twitter/14057/

No comments:

Post a Comment