Value of a Business Plan

As we dive into the business plan development portion of our studies, we review advice from some experts this week when it comes to writing business plans. From Executive Summaries to company descriptions and legal status, writing a business plan does not have to be overwhelming, especially when you break it down by each component. When you get through the basics, the next part is about knowing your industry and available market share. 

How to be Successful in the Gaming Industry

Mikal Belicove recently published a blog about the Five keys to building a successful gaming company. It seem appropriate to review these keys with my business plan focused on the gaming industry. Mikal interviewed Philip Holt of Row Sham Bow, a game development studio in Florida.

Designing Audio by Mobile Device

One of the people I follow on Twitter provided a link this week to an article published in June about the popular video game sound design software “FMOD” being available for Android systems. I found the article interesting as it details what FMOD is and how it presents a modern solution to interactive audio production. It also describes Android as “an open operating system for mobile devices by Google.”

Social Networking’s Free Marketing Plan

My brother’s band recently released an album and to help promote their music, they are offering a free download when you tweet about the offer. This is a great way for new musicians to get their music to a bigger audience. It is normally pretty easy to give away things for free, so why not get people talking about your product, service, etc. with a simple tweet or Facebook post? This also helps businesses, bands, or even production companies gain better insight about what they are offering by tracking the popularity of the free item. If several people are interested in a free download, you can gain an idea of their response to a full album release, pricing the album appropriately for the audience and the artist.